Back in 1856, a 16-year-old boy of the Zhan family manufactured BKK’s very first hook. The young teen didn’t know that his small action would be the driving force that would make BKK the high-quality company it is today.


Rusting hammers and crunching pliers, metal sticks everywhere. A bunch of rudimentary pieces of machinery and a grinder to sharpen edges. And smoke, a lot of it, dust scattered all around. Tangled fishing lines hanged on the walls. Water lapping on the bank in the front, as people gather on the porch to purchase fishing hooks in the small, bustling port of Poyang, China. Quite an accurate portrait of the tiny workshop overlooking the river where the 16-year-old boy of the Zhan family manufactured BKK’s first hook in 1856.

It was this boy though who first penned our story. It took five generations to turn a small workshop into an organized production laboratory, and one more to make it evolve into a modern large-scale production plant, equipped with some of the most advanced machinery in the industry. We have perfected the art of hook manufacturing over the decades, through six generations of farsighted members of the Zhan family.

It was commercial hooks at the beginning, supporting the local fishermen in their everyday quest to feed their families. It soon turned into manufacturing recreational fishing hooks and transitioned into the modern era, as hand-made was replaced by machinery.

The most fulfilling thing for our team is not just in making sales or in seeing the outcome of our work, but rather in the process of researching, creating, and testing what we believe are simply the best hooks you can choose, created by anglers for anglers.


Today BKK counts on a factory employing some 600 people, an office in Japan and an office in Shanghai managing international sales, marketing, and branding. An undevoted passion to fishing drives a committed team of anglers from Europe, China and Southeast Asia in the research, creation, and testing of what we believe are simply the best hooks you can choose, created by anglers for anglers.

Our undevoted passion to fishing is the real driving force that allows us to truly meet the needs of the most watchful anglers all over the world.

That very first workshop – in ruins, partly flooded – still stands, still with its original sign reading 出售各种鱼钩 – we make every type of fishing hooks.